Destination Maternity Corporation

  • SEO Manager

    Location(s) US-NJ-Moorestown
    Posted Date 2 weeks ago(11/5/2018 3:16 PM)
    Job ID
    2018-2828
    # of Openings
    1
    Category
    Marketing
    Brand
    Destination Maternity
  • Overview

    The SEO Manager will lead the web marketing and analytics activities with content strategy, link building, and keyword strategy.

    Responsibilities

    • Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
    • Partner with current SEO vendor to lead the following:
    1. Prioritize keywords to attract target audience.
    2. Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
    3. Build systems and best practices to ensure that all content is optimal for SEO.
    4. Manage relationships with web developer and editorial team to properly implement SEO best practices in newly developed coding campaigns and content programming.
    5. Provide feedback regarding any broken links or other problems through the appropriate channels.
    6. Optimize copy and landing pages for search engine marketing.
    7. Research and analyze competitor advertising links.
    8. Preform ongoing keyword discovery, expansion and optimization.
    9. Research and implement search engine optimization recommendations.
    10. Develop and implement link building strategy.
    11. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

    Qualifications

    • Proven SEO experience
    • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tool (ie: Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience with A/B and multivariate experiments
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Knowledge of ranking factors and search engine algorithms
    • Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques and best practices in SEO

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