Destination Maternity Corporation

Senior Digital Marketing Manager

Location(s) US-NJ-Moorestown
Posted Date 1 month ago(1/17/2018 3:14 PM)
Job ID
2018-2623
# of Openings
1
Category
Marketing
Brand
Destination Maternity

Overview

Destination Maternity Corporation, the world’s largest maternity retailer, is looking for a motivated, results-driven digital marketing expert to lead the development and execution of strategic and tactical digital marketing initiatives that will drive sales and traffic both online and in our stores.

Responsibilities

    • Set the vision and develop digital marketing plans and objectives across all digital touch points
    • Lead all search engine initiatives aimed at driving traffic to our sites via PPC and SEO, and enabling brand discovery to acquire and engage new customers
    • Build and execute cross-device campaigns across other digital marketing channels (Display, Mobile, Affiliates, CSE’s, etc.)that align with company goals
    • Partner with Social Media team to align with and boost Destination Maternity’s social efforts
    • Oversee digital marketing team and lead agency and vendor relationships
    • Maintain day-to-day responsibility for digital marketing budgeting, forecasting, accruals and reporting
    • Create, implement and provide reports and dashboards that snapshot digital marketing performance against KPI’s and develop testing strategies to continually improve results
    • Serve as digital marketing subject matter expert providing thought leadership and evaluation of new technologies and opportunities in the digital marketing space

Qualifications

  • Bachelor’s Degree in related field with 7+ years proven experience managing effective digital marketing programs
  • Solid understanding of current digital marketing concepts and expertise in direct response digital media including Paid and Organic Search, Display, CSE’s, etc.
  • Deep understanding of digital analytics programs (Adobe SiteCatalyst, Google Analytics, etc.)
  • Experience with fashion and/or specialty retail preferred
  • Strong experience leading agency partners through effective communication, project management and leadership skills
  • Proficiency in Microsoft Office Suite
  • Excellent analytic and problem-solving skills
  • Ability to work and multi-task in a fast paced retail environment
  • Outstanding presentation skills and ability to present point of view to leadership team

 

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